Friday, 27 February 2015

The future of journalism in the world of social media


The drug called social media that we all addicted to..........

The world of social media

Is social media a word of mouth on drugs that journalists feel like they have been side-lined and pushed out in their own comfortable industry. Well the answer is yes journalists are very invisible   and very much not needed by public relations practitioners the digital age has swallowed and chewed journalism. Many may say it is not dead but merely just adapting to this new drug called social media.


Public relations practitioners no longer have to rely on journalist as they can convey their own public relations campaigns through social networks to get through their target audience. Journalists nowadays depend on social media to receive and distribute news and that questions their value of credibility like a Citizen journalist that only relied on tweets when making reference for a story.


social media has arrived
I honestly feel that social media is here to stay and it gives the voiceless and unknown a chance to speak and also for them to participate. We as public relations practitioners can blog, tweet and Facebook anything and anything all  day every day and that makes our job easier than having to wait for a story from journalist and end up being out-scooped by other media houses. 

We need social media more than journalists as this opens doors for public relations companies to interact with other PR companies and to share ideas. Not a lot of people go and buy newspaper or have the time to watch news all the time and wait for the time when news will eventually appear on television, and boom social media comes to the rescuer. I mean social media is conversational for example the recent #SONA2015 debate was on fire on tweeter buzzing like a bee am sure journalists had little to write about on news.

The fun that comes with social media


A funny picture from twitter .source;the reaction in memes.
We need social media more than journalists as this opens doors for public relations companies to interact with other PR companies and to share ideas. 
Social media is really a platform for making strong relationships people share and like each other’s blogs and many other things. It is fun and very inviting ......Watch this awesome video on why social media is the best and most interesting that ever happened to this evolving world and tips on how to not waste your time on the internet...................................


 Why social media is not a waste of time and PR-P's should rely more on it  


  1.      It has social impact on search
  2.       Facebook and twitter are the internet
  3.       It is the future of communication
  4.   Social proof 
  5.     The trade show dilemma  





I can yeep all day long about the cool benefits of social media 




what public relations practitioners need to know
I would love to hear your views about my thoughts and opinions now stroll down to the     comment section!!!!!!!!!!

16 comments:

  1. Indeed social media has taken over our lives we are really addicted to it

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    Replies
    1. everything we do in this day an age is surrounded by social media...

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    2. Good Blog and interesting topic, but i still think we need them so that they can us to reach the other masses of people which social media cant reach, for example we still need for Television news

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    3. But social media is the rescuer of public relations practitioners in making their job easier instead of them nagging journalists for stories and news.In anyway companies come to us for publicity and if they want to be known.

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  2. Social media is indeed taking over,but does Social media give is suffient news as to what is taking place globally rather than journalists example online news where does that information come from , think about that .

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    Replies
    1. Samke online news is part of social media since it is an internet based tool that helps us to get news fast and quick.Now a days journalists themselves get news from social networks so answering your question yes the news we get from social networks or social media is way more than enough and straight to the point.

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  3. A brief definition of social media please?

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    Replies
    1. Social media is the future of communication basically internet tools and platforms that unable us to have a two way communication....

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  4. I agree with you when you say that Public Relations Practitioners don't need journalists anymore. I think that with Social media, we can get any information that we need, and most important, it is easier to interact with our public.

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    Replies
    1. yes we are our own journalists we can engage with our own audiences without the help of qualified journalists.

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  5. Replies
    1. Am glad you think so cause honestly journalists are so overrated.

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  6. As much as we are our own journalist, we still need journalist because they have a much bigger audience than an ordinary person who has a few followers on social media

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    Replies
    1. journalists are becoming less important there are so many outlets and different social media channels that we as public relations practitioners can use to reach our target audience,without the help of journalists.

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  7. That's the power of social media, it seem like traditional such as newspapers will end up been used. Technology has influenced people to rely on it much as compared to traditional media, we now get news easily anytime and where ever we are using our smartphones, tablets and laptops.

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  8. Yes and that is basically my point that journalists are slowly becoming extinct.

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