THE NEW KID ON THE BLOCK!
The impact of social media
This is a delayed post because I did not know which angle to take when writing about Mr Nyovest. At first I really did not get the hype around this new kid on the block ….Yes I have been hearing about him here and there but what is really interesting about him? I have seen the good and bad, the ups and downs of some local hip hop artist’s success stories and pitfalls but what is it about Cassper? Well stick around and read this post about Cassper Nyovest.
If it
was not for social media we all would not really know this artists and what
they get up to. Social media is the drug that gets us to engage and interacts
with our favorite artists I mean we get to know their ins and out of their
daily lives by clicking on the net at any particular time. As the net keeps
evolving and playing a very important role in our lives, social networks in
particular twitter has rapidly been the most effective way that Cassper has
been using in spreading the word.
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| AKA and Cassper Nyovest |
This
24 year old has had his share of online squabbles and spats with other hip hop artists;
the likes of K.O and AKA .Many may say that social media has changed Cassper to
the worst as the tweeter streets it’s where he boast and like creating beef.
Social media beef is not cool hey I don’t care who does it even if you’re the
minister of sport and recreation. I mean if you have a problem with someone why don’t you talk
it out. But not Cassper he even dissed his opponents in one of his track “beef”
I mean your way better than that man.
"Amanda wasn't tailored for me" !
Mmmmmmh did you hear? The cushy couple that was
known to be the new power couple in Mzansi seem to have broken apart. It
was Casspers performance during the #MMA14 that shocked a lot of people
when he said "even Amanda Du Point wasn't tailored for
me" that sure raised a lot of eyebrows. The twitter streets went
buzzing after that performance. It shows how big of an influence social
media is, he was trending in no time. Though I feel it was
so unnecessary for him to say such I mean dude keep your
private life private.
It is
important that we as stakeholders understand the importance of social media
in our lives. The good and the bad that it can do to one’s reputation. If
you’re in the public eye it is very easy for people to twist your words and
that’s where we come in as public relations practitioners, in setting up a
good image for the person we are representing. Cassper needs a good PR team
behind him so Cassper I suggest you hook up with me lol!!!!Check out Casspers video of the song "phuma kim"
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Cassper will take Hip Hop to the next level forget AKA. it is so clear that Amanda never really loved Cassper because why else would she leave him for a richer businessman meaning she was only there for the cash well it was fun while it lasted
ReplyDeleteBut was is it necessary for Cassper to publicize their break up just like that?
DeleteIndeed social media is a drug...great article Zee. I don't really like Hip Hop but I can tell you one thing, the Cassper and AKA saga had me really glued on my phone almost every second.I used to check Twitter for the latest updates about these two.They really took social media by storm and I believe it was solemnly to protect themselves as 'brands'.Hence, they were defending themselves and even went as far as involving their followers in all these 'beef' of theirs.
ReplyDeleteIts amazing how it has such an influence on our lives, its the most fun and interesting steroid that one needs to take in order to be in the loop in everything that is happening around.
Deleteyeah they should both try to consult the public relations practitioners because what they both doing its very childish and should at least get along since they both in the same music industry and maybe in future they could even collaborate together.
ReplyDeleteI don't know if them getting along will solve anything but I guess its worth a try.They should just grow up and learn to be professional.
DeleteI really love your blog it shows that that you have done research, in your content because basically facts speak for themselves in it and the way you used your tone in it ,your tone is perfectly tailor made for the blog and the way you displayed great insights in it
ReplyDeleteOn the other hand please stay away from slang such as when you used the word hooke up and lol ,but I understand the target audience that you are targeting and Lastly I love the way you tied it up with the importance of PR and the usage of social media that's really good of you.
Thank you very much I really tried my best in doing my research and noted will slow down on the slang.
Deleteyou know the name you know the face, Cassper in one of the SA hip hop favorite rappers.
ReplyDeleteyes he is but he doesn't have to abuse social media tools to boast and create beef.
DeleteYooooh like really??? did Cassper really say that about Amanda? How sad though for him to tell everyone live. Shame man.
ReplyDeleteyes and twitter went buzzing like a bee after that statement it shows how social media has an impact on our lives.
Deleteyoh.....Girl the part where Cassper Nyvoset "even Amanda Du Point wasn't tailored for me" it hooked me to your blog immediately,social media has indeed created a name for him , i mean twitter was buzzing the whole weekend....
ReplyDeleteI know hey and if he had a great public relations team behind him they would have advised him not to say such in public as it can damage his brand is some way.
DeleteGreat article, proper research on the topic. In the case of Cassper Nyovest., his influence on social media has done good for him and encouraged growth for himself as a brand. Maybe all the "beef" was the most important ingredient for his success.
ReplyDeleteTrue it has worked for him maybe the "beef" saga was a strategy for him to be known as a brand.
DeleteWow that sound interesting, I can say as well that social media plays a huge role in terms of creating publicity, and what surprisingly is that I didn't know about the breakup with Amanda...that the power of social media.
ReplyDeleteAn am glad you saw it hear first,social media has a big impact on our lives we basically breath it and without it life would be so lame and boring.
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